Job Description

About Tuffy Security Products:

Tuffy Security Products has been an industry leader in secure vehicle storage solutions for over 36 years. As part of Bestop, we are committed to delivering innovative products that enhance security and convenience for automotive and outdoor enthusiasts. Our reputation for high-quality, durable, and reliable security solutions has made us a trusted name among vehicle owners and professionals alike. We are a close-knit team that values teamwork, personal growth, and a strong work ethic. We believe in fostering a collaborative and supportive work environment where everyone has the opportunity to thrive.

About the Role:

We are seeking a highly motivated Brand Marketing Specialist to assist, oversee and implement marketing initiatives that strengthen brand awareness, increase engagement, and drive revenue growth. This individual will assist and oversee multi-channel marketing campaigns, collaborate with cross-functional teams, and analyze market trends to enhance our brand presence.

The ideal candidate is a creative and strategic thinker with a strong background in digital marketing, content creation, and brand management. They should excel in connecting marketing campaigns, promotions, and branding with revenue growth, ensuring all initiatives contribute to measurable business success. They should have experience managing brand messaging, executing targeted marketing campaigns, and leveraging data-driven insights to optimize marketing performance.

This role is integral to ensuring our marketing efforts align with business goals and resonate with our audience. The candidate should be proactive, innovative, and passionate about growing a brand in the automotive and security industries.

What You'll Do:

• Strategy and Deployment: Assist in the development and execution of comprehensive marketing plans and campaigns aligned with company goals.
• Digital Marketing: Work closely with the internal team to oversee and drive the execution of digital marketing efforts, including SEO, email marketing, social media, and content marketing.
• Brand Awareness & Community Engagement: Create and execute compelling brand campaigns to increase recognition and market share. Manage public relations initiatives and media outreach to expand brand presence. Oversee social media channels and online engagement to build a strong digital community. Foster partnerships with influencers, industry experts, and media outlets to amplify brand messaging.
• Sales & Business Growth: Support the sales team with marketing collateral, promotional materials, and targeted campaigns. Develop lead generation strategies to increase conversion rates and customer acquisition. Identify new market opportunities and develop strategies to enhance customer loyalty.
• Trade Shows & Industry Events: Collaborate on trade show strategies to ensure brand consistency and customer engagement. Support event logistics, including booth design, marketing materials, and networking opportunities, while working closely with internal teams and partners. Represent the brand at industry events to foster relationships and identify growth opportunities.
• Budget Management: Assist in planning and management of marketing budgets, ensuring cost-effective strategies and maximum ROI.
• Performance Analysis: Monitor and analyze marketing performance metrics to drive data-informed decisions. Utilize tools such as Google Analytics and CRM platforms to measure success and optimize campaigns. Implement A/B testing and customer feedback insights to refine marketing strategies.
• Collaboration: Work cross-functionally with sales, product development, and operations teams to ensure marketing alignment. Maintain brand consistency across all communication channels and marketing materials. Stay ahead of industry trends and competitors to keep our brand strategy innovative and competitive.

What You’ll Need:

· Bachelor’s degree in marketing, Business, Communications, or a related field (Master’s degree is a plus).

· 3+ years of experience in marketing, digital marketing, or a related field

· Proven experience in digital marketing, brand management, and marketing analytics.

· Strong leadership and team management skills.

· Exceptional communication and project management skills.

· Proficiency in marketing tools and platforms (e.g., Google Analytics, NetSuite, Big Commerce, Hootsuite).

· Ability to manage multiple projects in a fast-paced environment.

· Strong analytical, problem-solving, and decision-making skills.

Bonus Points:

· Passion for the automotive aftermarket a plus!

· Experience working with influencers and managing partnerships.

· Marketing experience in both the B2B and B2C channels.

Perks & Benefits:

• Competitive salary
• Comprehensive benefits package including Medical, Dental, Vision, and 401(k) with company match.
• Paid Time Off (PTO)
• Wellness program
• Ongoing training and development opportunities to help you grow your career.
• Opportunity to contribute to exciting projects and work with iconic brands.

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