Spry, Inc. is recognized as one of the industry’s top performing leaders in print, promotional products, office supplies, and distribution. Our firm helps clients’ market and manage their brands with absolute efficiency. With nearly 40 years in the industry and our continued growth, we are actively seeking an experienced and results-oriented Chief Revenue Officer (CRO) to lead our revenue-generating functions, drive sustainable growth and align the company sales, marketing and client account management efforts.
ESSENTIAL FUNCTION:
The Chief Revenue Officer (CRO) is a key executive leadership role responsible for driving Spry Inc. revenue strategy, leading the sales, marketing, and client account management teams to maximize growth, and ensuring a consistent and seamless client experience. The CRO will work closely with the executive team to shape Spry Inc. long-term vision, while also overseeing day-to-day operations related to revenue generation. The ideal candidate will be a data-driven leader with a strong background in sales, who can foster cross-functional collaboration and scale revenue efficiently.
PRIMARY DUTIES AND KEY RESPONSIBILITIES:
· Revenue Strategy: Develop and execute the overall revenue strategy, aligning the sales, marketing, and client account management functions to drive predictable, scalable growth while maintaining current revenue growth. Maintaining and growing margin in making sure revenue translates into healthy margins and overall profitability. Improve Spry Inc. buying power & overall gross margin by overseeing purchasing management & supplier negotiations.
· Sales Leadership: Oversee the sales team, leading efforts to optimize the sales process, increase conversion rates, and expand into new markets or verticals. Propel the sales team to develop and implement revenue driving strategies which create long term client and business value.
· Marketing Alignment: Establish the marketing strategy, to be executed and collaborative with the marketing team to drive the messaging, lead generation and demand generation efforts, to be aligned with sales goals, focusing on customer acquisition and brand awareness, as well as web presence.
· Client Success: Collaborate with the client account management team to ensure retention and expansion strategies are in place, driving customer satisfaction, reducing churn, and maximizing client lifetime value. Inspire client account management team to define and deliver on the client value proposition, without sacrificing firm profitability targets.
· Cross-functional Collaboration: Work closely with the operations, business solutions and finance teams to ensure alignment between service development, pricing strategies and go-to-market execution.
· Team Leadership & Development: Build, lead, and mentor a high-performing sales, account management and marketing team. Foster a culture of accountability, collaboration, and continuous improvement across sales, marketing, and client account management.
· EOS Departmental Management : Executing all responsibilities in alignment with the company’s EOS principles to drive accountability, collaboration, and organizational success. Creates accountability by developing appropriate metrics and performance expectations for the sales and revenue team.
o Including leading L10s, coordinating Rock development and completion, team L.M.A. (Lead/Manage/Accountability), and facilitating issue resolution.
· Forecasting & Reporting: Provide accurate revenue forecasts, pipeline management, and in-depth reporting to the executive team. Leverage data insights to drive decision-making and refine go-to-market strategies.
· New Market Expansion: Identify new market opportunities and develop go-to-market strategies to expand the company’s footprint in existing and emerging markets.
· M&A Integration: Protect and maximize revenue opportunities before, during and after a merger & acquisition. Evaluate the target company revenue model and identify revenue synergy execution. Oversee and create the integration planning, comp programs and merging of cultures with Spry Inc. Provide internal & external communications with all stakeholders.
· Revenue Operations: Ensure that systems, processes, and tools are in place to support scalable revenue growth. Oversee revenue operations, optimizing CRM and sales enablement tools for effectiveness.
· Client Experience Optimization: Ensure a seamless and consistent client experience from lead generation to onboarding and long-term retention, enhancing the overall client experience.
· P&L Ownership: Take full ownership of Spry Inc. revenue P&L, driving revenue growth while optimizing costs related to client acquisition, sales, and marketing.
PREFERRED QUALIFICATIONS & SKILLS:
• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• 10+ years of experience in sales, marketing, or revenue leadership roles, with at least 5 years in a senior leadership position (e.g., VP of Sales, VP of Revenue).
• Proven track record of scaling revenue in high-growth companies, including experience in managing a $100M+ revenue target.
• Strong background in leading and scaling sales, marketing, and client account management teams.
• Experience with revenue forecasting, pipeline management, and data-driven decision-making.
• Expertise in developing and executing go-to-market strategies for new markets and verticals.
• Strong understanding of client success metrics and how they contribute to growth.
• Experience working with revenue operations, including CRM systems and sales enablement tools.
• Exceptional leadership, communication, and interpersonal skills, with the ability to influence and motivate cross-functional teams. A demonstrated execution mindset and a record of success holding people accountable required
• Expertise in sales metrics and financial modelling.
• Familiarity with modern marketing automation and demand generation tools.
CORE COMPETENCIES:
• Sales: Proven track record in sales (inside & outside) and strategic sales management with success in growing sales and profitability.
• Customer Service: Leads in understanding the customers' wants and needs to screen all decisions and actions; ensures that the customer's perspective is taken fully into account. Creates and reinforces a customer service mindset throughout the sales and revenue team.
• Sense of Urgency: Acts with urgency when resolving sales and revenue related problems.
• Attentiveness: Understands the need and can perform duties with high attention to detail.
• Problem Solving Skills: Creates a "can-do" environment; encourages others to be enthusiastic about identifying opportunities, solving problems, dealing with change and executing with speed and purpose. Help team members envision personal benefits and positive outcomes of change. Makes decisions quickly based on available information and appropriate assessment of risk.
• Team Skills: Values diverse people; shares ideas, communicates honestly and respects others. Communicate effectively with others from diverse backgrounds and perspectives and adjusts communication style, as appropriate. Builds mutual understanding, consensus and support among team members by communicating in a way that promotes understanding and commitment.
• Two Way Communication Skills: Excellent interpersonal communication skills required. Communicates to team and keeps team abreast of information needed to perform their job. Creates an environment where people feel free to speak openly and candidly. Set the stage for productive conversations.
• Technical Competency: Understanding computer systems and ability to navigate and execute effectively with various types of technology. Microsoft Office proficient.
COMPENSATION AND BENEFITS:
• Full-Time, Exempt, Salaried position
• Competitive base salary + performance-based bonus opportunities
• Eligible for company sponsored health benefits and 401K matching, according to benefit timelines
• Employer paid Group Life coverage
• Paid-Time Off (PTO) in accordance with company policy
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