Job Description

A new opportunity from BMRS Hospitality Recruitment:

Consumer Marketing Director for Porter Hospitality | Redefining Workplace & Amenity Spaces with Radical Hospitality

Porter began as product curation, design, and procurement company servicing corporate commercial clients with decor, furniture, design services, and inspiration for their work and office spaces. The team’s first foray into hospitality, , debuted in late 2021 as a hybrid café, bar, retail shop, and meeting/event space inside their flagship Downtown Seattle showroom. The Shop provides small, independent business owners and makers a venue to introduce themselves to the market, and allows the Porter team to experience first-hand what makes people connect with their surroundings. At the pillar of Porter’s mission is Radical Hospitality : the act of going beyond what is required to bring joy and meaning to the everyday lives of clients, guests, and each other, in environments that serve, connect, and inspire.

In the wake of a global pandemic that devastated businesses in city cores nationwide and left countless commercial office and living spaces devoid of tenants, the Porter team began to ask themselves: how could they repurpose these now empty spaces to help attract and retain tenants, while reinvigorating local businesses and the communities in downtown city cores?

The answer? Activated Amenities by Porter Hospitality . Partnering with the landlords, developers, and owners of these commercial office and multi-family buildings, Porter Hospitality crafts and manages an ecosystem of bespoke, elevated amenities to turn shared spaces into thriving, magnetic communities. Drawing on their diverse team’s wealth of expertise in everything from design and construction to hospitality, Porter Hospitality offers clients a one stop shop from concept to operation – aimed at transforming community spaces into flexible resources and places where customers, teams, and residents can find joy and inspiration.

With their first account solidified and opening soon in their homebase of Seattle, the future looks bright for Porter Hospitality! Plans are already in motion for upcoming locations in Seattle and San Francisco, with the long-term goal of expanding nationwide. This is a very exciting time to join an innovative, dynamic team of diverse hospitality professionals and a one-of-a-kind opportunity to help build a national brand from the ground up!

Porter is looking for a creative, dynamic, and entrepreneurial Marketing Director to join their growing team! This is a specialized, multifaceted role that will own marketing strategy and innovation across all current and future hospitality properties, in order to strengthen the company’s market presence and give them an integrated “voice” that will make a lasting impact. Main responsibilities include strategizing and executing marketing campaigns, developing social media strategies, and working closely with the teams at all locations to create a clear brand vision. It is imperative that candidates have a strong hospitality background and understanding of restaurant and/or hotel marketing to be able to serve as a company-wide leader and ambassador for a growing startup brand. An equal passion for food, beverage, and hospitality, and the ingenuity to employ bespoke programming and marketing techniques to increase the company’s visibility is also essential. Someone with an inherent drive for creativity and innovation who can inspire others and ensure alignment between brand strategy and on-the-ground execution.

Marketing Director Responsibilities:

• Develop and implement comprehensive marketing strategies for the Porter Hospitality brand and individual locations to drive revenue, enhance brand positioning, and elevate guest experiences
• Design and execute unified marketing campaigns for the brand, including the design, writing, and distribution of e-newsletters, maintenance of e-mail lists, digital, social media, in-store promotion, PR, and traditional advertising
• Outline social media SOPs for the group and train key players on the corporate and property-level teams to support marketing initiatives
• Oversee, train, and mentor a growing marketing team, providing guidance, professional development, and support in executing marketing initiatives
• Assist with website redesign and create copy for and maintain updates to company website
• Manage social media platforms for all existing hospitality properties and identify new platforms for outreach
• Develop customized social media presence and strategy for each Porter Hospitality property locations
• Measure and analyze key marketing metrics, including performance of campaigns, web activity, traffic, content views/downloads, guest activity and leads; leveraging insights to optimize strategies and drive results
• Liaise with operators, partners, tenants, managers and stakeholders at each property to develop a distinct, creative voice consistent with the style and values of each location
• Research, identify and cultivate partnerships with brands, influencers, and media outlets to amplify the company’s reach and reputation
• Off-site visits to individual hospitality properties to gather up to date content for social media channels
• Respond to customer inquiries and engage with followers across various social media platforms
• Liaise with external graphic designers, PR company, and programmers/coders for large-scale projects and website updates
• Design and implement strategies to enhance customer loyalty and guest experience, leveraging digital tools, CRM, and personalized marketing efforts
• Create copy for and maintain updates to company website and websites for individual restaurant concepts
• Design and write copy for printed and digital marketing collateral; i.e. check presenters, flyers, signage, menu adjustments, event/catering decks, business cards, social media graphics, etc.
• Manage marketing budgets and ensure strategic allocation of resources to maximize ROI
• Research competition, provide industry benchmarks and trends
• Stay up to date with the latest technology, optimizations, and hospitality marketing trends
• Collaborate with individuals across all levels of the organization to promote the success of all marketing initiatives enacted across Porter Hospitality properties, including food and beverage, events, and retail

Candidate Qualifications:

• 5-7 years of progressive Marketing experience within the hospitality industry with at least 3 years in a leadership role, preferably within a multi-location hotel brand, restaurant group, luxury lifestyle brand, or comparable hospitality concept
• Hospitality Industry marketing experience is required
• Associate or Bachelor’s degree in Marketing is preferred
• Proven track record in developing and executing multi-channel marketing strategies that drive growth and engagement
• Must be social media savvy and comfortable using platforms like Instagram, Facebook and Twitter/X for business pages
• Excellent time management, organization and prioritization skills, with proven ability to work effectively, independently and accurately with minimal supervision
• Top-notch leadership skills with experience managing and mentoring teams
• Strong aesthetic sensibility
• Passion for hospitality, design, and creating memorable guest experiences
• Very strong written communication skills, as well as interpersonal skills to handle sensitive or confidential situations, and liaise with vendors, operators, customers, and other key stakeholders
• Strong sense of work ethic, professionalism and polish
• Strong project management skills, proactive problem solving skills and strong sense of resourcefulness
• Refined computer skills, including but not limited to: all Microsoft Office programs and Adobe Creative Programs (i.e., InDesign, Photoshop/Lightroom, Illustrator)
• Experience with website platforms like Wordpress and Squarespace and familiarity with SEO; prior involvement with web development projects is highly preferred
• Prior exposure to web-based design and social media monitoring programs
• MUST be able to work collaboratively and assist others while wearing many hats
• Ability to relocate and be based in Seattle initially, and be able to travel as needed

Compensation Package Includes:

• Base Salary: $110k – $150k depending on experience. Highly qualified candidates may be considered above this range.
• Discretionary Bonus
• Medical/Dental/Vision Benefits
• 401k with company match
• Profit Sharing Plan
• Generous PTO Plan
• Relocation Assistance

Please do not reach out to Porter Hospitality directly. Qualified applicants will be contacted.

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Brad Metzger Restaurant Solutions (BMRS), a Southern California based Hospitality Recruitment and Placement firm, has established relationships with and represents the most acclaimed independent fine dining restaurants in the U.S., celebrity chef restaurant groups, casual restaurant companies, luxury hotels, country clubs and distinguished private chef clients.

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