Job Description

ABOUT THE JOB:

Ready to join a fun, growing athleisure brand? GOAT USA is looking for an exceptional Creative Director who will be responsible for leading the creative vision and execution of GOAT USA's marketing campaigns. You’ll work closely with the GOAT USA Marketing team, reporting directly to the VP of Marketing.

Job Title

Creative Director

Job Purpose

The Creative Director is responsible for leading the creative vision and execution of marketing campaigns across all channels to ensure a cohesive and impactful brand presence. This role combines creative leadership with strategic marketing expertise, overseeing the development of digital and traditional marketing materials that engages GOAT USA’s target audiences and drive business growth.

Job Duties and Responsibilities

Creative Vision and Strategy:

• Develop and lead the overall creative direction for marketing campaigns, ensuring alignment with brand strategy, messaging, and business objectives.
• Develop visual identity, brand guidelines and deliver creative concepts and campaigns programmed for various platforms, audiences and live events. Ensure uniformity across all marketing materials and communications.
• Create innovative, compelling, and visually engaging marketing assets for digital, print, social media, email campaigns, product launches, events, and more.
• Identify opportunities to incorporate emerging marketing and branding trends, as well as digital and GenAI innovations, into creative and marketing strategies
• Collaborate with cross-functional partners to ideate and produce marketing assets across all customer touchpoints and ensure creative initiatives align with business goals to enhance the overall customer experience.

Campaign Development:

• Lead the creative concepting and execution for marketing campaigns, from ideation through to final delivery.
• Oversee the production of creative materials for paid media, social media, and email marketing.
• Ensure campaigns are designed with a clear understanding of target audiences, market trends, and customer needs to drive engagement and conversions.

Project Management:

• Oversee multiple marketing projects simultaneously, ensuring timely delivery within budget and meeting high standards for quality and innovation.
• Coordinate with external agencies, freelancers, and vendors to ensure projects are completed on schedule and to specification.
• Coordinate and manage all aspects of photoshoot logistics, including scheduling, location scouting, arranging talent, securing equipment, and overseeing the overall creative vision to ensure a smooth and efficient shoot process.

Requirements:

• Minimum of 10 years of experience in brand management, creative direction, content creation, social media marketing, or a similar leadership role.
• Bachelor’s Degree in Graphic Design, Marketing or a related field.
• Fashion apparel experience preferred.
• Excellent verbal and written communication skills.
• Strong communication, leadership and team management skills
• Excellent organizational and time management skills.
• Exceptional interpersonal and conflict-resolution skills.
• Expertise in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
• Proficiency in design software (i.e., Figma) and familiarity with digital marketing tools and platforms.
• Full-Time, exempt.
• Normal working hours are from 9:00 a.m. to 5:30 p.m., Monday through Friday; must be flexible to work evenings and occasional weekends.
• Location: Plainview, NY

Full Time U.S. Employee Benefits Include:

• PTO
• Paid Holidays
• Weekly free lunch & snacks (yes, really)
• Health Insurance
• DCA/ FSA account
• Employee discount
• And more

Life at GOAT USA:

Life at GOAT USA is dynamic, fun, and welcoming, where every team member contributes to our energetic and collaborative culture. We believe in celebrating our team with perks like free lunch once a week, complementary drinks and snacks, and generous discounts on all GOAT USA products. Join us and be part of a company that values passion, creativity, and community!

SALARY RANGE:

The salary for this role is $175,000 a year. The salary offered will take into account a number of factors, including the applicant job-related knowledge, skills, and experience, among other factors. A bonus may be included as part of the compensation package offer.

ABOUT US:

GOAT USA, founded on Long Island in 2016, is a dynamic athleisure fashion brand known for delivering high-quality products and a customer-first experience. Our brand embodies the aspirational motto, “Ordinary People Do Extraordinary Things,” represented by our iconic logo, Chuck the GOAT. We inspire everyone to be the GOAT!

Our growth is fueled by strong connections, whether through live event pop-ups across the country, our e-commerce website, brick-and-mortar stores, or partnerships with leading retailers in the industry. With a team of over 100 employees (and growing), GOAT USA fosters a culture of innovation, collaboration, and camaraderie, making it an exciting place to work and grow.

Please visit our Instagram at @goatusa and our website, for a better understanding of the brand, product line, and founder’s story.

Equal Employment Opportunity Statement:

GOAT USA is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, sex, religion, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other basis protected by law. GOAT USA considers all qualified applicants regardless of criminal histories, consistent with legal requirements.

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