Director of Marketing & Branding (Sporting Goods) ZR_9487 Job at ACCUR Recruiting Services | Executive Search for Consumer In..., Anaheim, CA

L2h0TnJoTWFvUTRRYkM0NGV3VlRBbUh5WFE9PQ==
  • ACCUR Recruiting Services | Executive Search for Consumer In...
  • Anaheim, CA

Job Description

Job Title: Director of Marketing & Branding (Sporting Goods)

Location: Anaheim, CA

Industry: Sporting Goods, Outdoor Industry

Market: US

Channel: Online Direct-to-consumer and wholesale

Reporting to: CEO

Direct Reports: Team of marketing manager

Salary Range: (USD) $150k to $180k in annual base salary

Visa: Must have a valid US work authorization. No sponsorship possible

Job ID: ZR_9487

Remote work policy : On-site

Job Seniority : Middle Management Level

Company size : Medium (50-1000 ppl)

Company Ownership : Privately Owned

Industry(ies) : Outdoor, Recreational / Sporting Goods,

Function(s) : Marketing,

Region(s) : NORTH AMERICA, USA, Los Angeles Area, California, Orange County

COMPANY DESCRIPTION

Our client is a leader in the sporting goods industry, known for delivering innovative and high-performance products that inspire adventure and active lifestyles. With a commitment to quality and authenticity, they continue to set industry standards in design, functionality, and brand experience. Their team is passionate about pushing boundaries and fostering a community of dedicated enthusiasts who live and breathe the brand’s values.

OBJECTIVE

The Director of Marketing & Branding will be responsible for developing and executing strategies that enhance brand presence, drive consumer engagement, and maximize market impact. This leadership role will focus on go-to-market execution, influencer marketing, and brand storytelling , ensuring the company remains a dominant force in the industry. The role requires a dynamic and strategic leader who can blend creativity with data-driven decision-making to drive brand growth.

IDEAL PROFILE

The ideal candidate has a strong background in brand marketing within the sporting goods, outdoor, watersports, or action sports industry . They possess extensive experience in developing and executing successful marketing campaigns, working with influencers and brand ambassadors, and leading go-to-market strategies for premium consumer products. This person thrives in a fast-paced environment, has a deep understanding of brand positioning, and excels at leveraging digital and offline channels to drive engagement.

RESPONSIBILITIES

  • Develop and execute brand strategy , ensuring a consistent and compelling brand message across all touchpoints.
  • Lead go-to-market planning , managing launch timelines, cross-functional collaboration, and execution excellence.
  • Oversee influencer and ambassador marketing programs , building strategic partnerships to enhance brand visibility.
  • Direct the creation of engaging brand content and storytelling , driving awareness and consumer loyalty.
  • Develop and execute multi-channel marketing campaigns , integrating digital, social, retail, and experiential activations.
  • Optimize marketing efforts by analyzing performance metrics, identifying trends, and making data-driven adjustments.
  • Manage external agency relationships to ensure brand consistency and execution quality.
  • Oversee marketing budget allocation, ensuring maximum ROI and efficiency in campaign execution.

REQUIREMENTS

  • 8+ years of experience in brand marketing, preferably within the sporting goods, outdoor, or watersports industry.
  • Proven track record in developing and executing go-to-market strategies, brand campaigns, and influencer partnerships .
  • Strong leadership skills, with experience managing cross-functional teams and external partners .
  • Expertise in digital marketing, content creation, and omnichannel brand positioning .
  • Ability to translate consumer insights and market trends into actionable marketing strategies .
  • Strong analytical skills with the ability to assess campaign performance and optimize marketing initiatives .
  • Exceptional communication and storytelling abilities to elevate brand perception and engagement .

Job Tags

Remote job, Outdoor,

Similar Jobs

She Recruits, LLC

Addiction Medicine Job at She Recruits, LLC

 ...Job Title: Addiction Medicine Physician with Psychiatric Expertise Location: Bakersfield, CA Visa Sponsorship: U.S. Citizen, J-1, Green Card Are you ready to join a dynamic, growing private practice where your skills in addiction medicine and psychiatry can shine... 

San Vicente Clubs

Front Desk Host Job at San Vicente Clubs

 ...benefits and legendary experiences. Responsibilities We are looking for a Front Desk Host to welcome our members to both the restaurant and bungalows. This role will be responsible for providing a world class experience from the time the guests enter the club to... 

REMAX

Customer Support Specialist Job at REMAX

 ...exceptional experience to our customer each and every time. We are currently in a "remote" environment so candidate would be working from home. Essential Duties Demonstrates a constant sense of urgency during each customer interaction focusing on customer empathy... 

Mama Margie's Mexican Restaurants San Antonio

Restaurant Managers Job at Mama Margie's Mexican Restaurants San Antonio

 ...Mama MargiesManagers must be passionate about serving great tasting fresh food, insisting on continued sales growth resulting from great food and service! You must have the desire and ability to make a difference in our operations by continually working towards improving... 

Branum Law Firm, PLLC

Litigation Legal Assistant Job at Branum Law Firm, PLLC

 ...are located in our own building in south Oklahoma City at 9600 South May Avenue. We work primarily in a paperless environment and on Apple computers. You must type at least 60 words per minute and have at least 2 years experience in litigation with a different law firm...