About MTN:
MTN is the world leading satellite and 5G+ network operator with over three decades of experience, garnering numerous accolades in technology, engineering, and customer success. Our commitment to customer success and innovation is serving 4,000+ customer locations globally across industries, including cruise lines, commercial shipping, private yachts, offshore platforms, enterprise, and government entities.
Our Mission:
Our mission is to operate the world’s most advanced satellite and 5G+ multi-network, empowering customers with efficient and reliable connectivity solutions for communication and data consumption. MTN's multi-networking solutions optimize the value of customer’s assets, yielding economic and societal benefits.
About the Job:
The Director/Senior Director of Product Marketing serves as the collaborator, leader with internal and customer-facing teams in defining the business requirements and aligning products to capture new marketing opportunities. This Product Marketing Leader has experience in messaging to the CXO business decision maker and technical decision maker audience. This role reports to the Senior Vice President of Marketing.
Supervisory Responsibilities:
● Craft and maintain the go-to-market (GTM) strategy for MTN’s satellite and 5G+ product and service offerings to align with business goals.
● Develop and maintain the messaging framework, analyze and iterate with internal and external feedback
● Proven track record in building, mentoring, and directing teams in achieving departmental goals.
● Collaborate with Marketing, executives, and the Director of PR/AR and foster PR/AR relationships increase share-of-voice, brand coverage in the five market segments: 1) Enterprise, 2) Yachting, 3) Government, 4) Cruises/Ferries, and 5) Oil & Gas.
● Drive the launch of new features and lead the development of related content including sales decks, enablement tools, analyst updates and sales training, contributing to website content development.
● Plan, manage, coordinate, and deliver sales enablement for key business initiatives, conduct sales training, and support sales with decks and related collateral.
● Collaborate with the Director of Integrated Demand Generation to analyze customer segments, identify ICPs and partner withSales Development to execute campaigns and messaging for each segment, monitor metrics.
● Build and maintain customer segmentation, references, vertical messaging and ROI calculators to communicate MTN value proposition and benefits
● Lead pricing and packaging efforts in collaboration with stakeholders in product and sales organizations
● Develop messaging and value propositions for MTN’s eCommerce initiative.
Required Skills/Abilities:
● Passion for helping building a business from ground up, with willingness to experiment, optimize, and reiterate
● 8+ years as a product marketer in one or two of the following industries: Enterprise technology, or government, or nautical industries.
● Expertise in developing messaging frameworks.
● Proven experience in managing successful product launches, and relevant activities and content for blogs, press and analyst relations
● Hands-on experience in executing all aspects of sales enablement, including competitive positioning, release training, deal support etc
● Proficiency with analytics, and ability to define, collect and analyze metrics hands-on to guide business decisions.
● Proficiency in written and spoken English, with a command of grammar, and constructs for technical writing for blogs, articles, web copy, etc.
● Public speaking experience and desire to present in small and large groups, meetups and conferences
● Computer science or marketing degree(s) is a must. MBA preferred
● Must have a sense of humor.
Physical Requirements & Travel
● Ability to travel globally as needed to support regional marketing events and initiatives. (Approximately 25% travel required).
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