The Director of Stores is responsible for translating the brand's vision and values into tangible, successful retail experiences for the consumers and employees we serve. The role encompasses strategic planning, operational execution, and executing growth initiatives within Retail resources & tools. This leader is responsible for the channel P&L, fostering a high performance culture, and providing amazing customer experiences through superior service. The greatest measure of success for the Director of Stores is channel profitability. This role requires a strong leader with a deep understanding of people management, employee development, and team engagement to create a motivated and results-driven workforce.
REVENUE GENERATION: Develop strategies to maximize sales, drive foot traffic and conversion to boost revenue across physical stores by optimizing product assortment, pricing strategies, promotional activities, and aligning online and offline strategies to deliver a complete consumer experience.
CUSTOMER EXPERIENCE: Enhance the customer journey, from store layout, lease line and design to personalized interactions and exceptional service to create a memorable brand experience.
Brand Representation: Ensure the brand's identity, messaging, and values are effectively communicated through the physical and visual elements of the retail spaces including our store teams.
OPERATIONAL EFFICIENCY: Lead the operational aspects to ensure efficiency, cost-effectiveness, and seamless day-to-day functioning of the retail fleet inclusive of inventory management, supply chain coordination, and staffing.
RETAIL FIELD MANAGEMENT: Support store expansion by managing the opening of new experiences, relocation of existing stores, and closure of underperforming locations. Lead special projects to showcase the brand to new and existing customers outside of Retail Stores (Comic Con, Disney Properties, Vendor Events, etc.).
DATA-DRIVEN INSIGHTS: Leverage data analytics and insights to understand customer preferences, buying patterns, and market trends and communicate key insights back to cross functional partners to drive action in areas of inventory management, pricing, and marketing strategies.
TEAM LEADERSHIP AND PEOPLE MANAGEMENT: Lead, influence, and motivate a team of Retail Employees through values with a servant leadership mindset, while delivering outstanding customer experience. Be the champion for the field, consistently working to better the experience for our employees through empowering ownership & fostering a healthy culture. Lead recruitment, training, and onboarding efforts to build a highly skilled and customer-focused retail team.
Employee Development & Training: Design and implement training programs to enhance leadership capabilities, customer service skills, and sales acumen. Identify high-potential employees and create career progression plans to nurture future leaders within the organization.
● 10+ years of retail and operational experience, specifically in multi unit retail field operations, workforce management and communications.
● A proven ability to define and inspire others to achieve objectives and strategies.
● Track record of establishing & fostering positive & productive work relationships. Ability & willingness to give & receive honest, balanced feedback. Demonstrates competence & character that generates & inspires trust.
● Travel to store locations nationwide for openings, special events, store visits, training, and whenever necessary to achieve goals. Approximately 50% of the time
● A dynamic team leader and inspiring communicator.
● Proven track record of attracting, developing, and retaining high caliber talent.
Experience in apparel and leading a minimum of 10 stores.
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