Job Description

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.

We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?

Overview:

We are looking for a results-driven Performance Marketing Manager to drive media planning, campaign execution, and optimization across paid display, social, and app channels in our western markets (US, UK, ANZ). This role will focus on driving user and buyer growth through targeted paid advertising while collaborating with cross-functional teams to execute campaigns that deliver measurable business impact.

Key Responsibilities:

• Lead and execute media planning, campaign optimization, and performance analysis for paid social, display and app campaigns.
• Drive user and buyer growth by creating and executing targeted paid advertising strategies in collaboration with marketing leads, with a focus on ad flighting, forecasting, audience targeting, and creative strategy.
• Conduct A/B tests, brand lift studies, and other performance analyses to maximize campaign impact and continuously optimize for results.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for future campaigns.
• Work closely with key tech partners (e.g., Google, Meta) to develop and implement innovative advertising strategies that drive engagement and growth.
• Collaborate with the performance marketing lead to explore and implement cutting-edge advertising solutions, including advancements in predictive analytics and generative AI to stay ahead of trends.

What you'll need:

• 4+ years of experience in performance marketing with a proven track record of managing campaigns across paid media channels. Experience in OTT / CTV / DOOH is a plus.
• Familiarity with western paid advertising solutions e.g. X, Snapchat, FB/IG, YouTube
• Understands the basics & core differences of web & app attribution modelling & tracking
• Strong grasp of ad targeting and optimization tactics, with familiarity with key performance metrics across the full funnel (Reach, VTR, CTR, ROAS).
• Extra points if you have prior exposure to the travel & tourism industry (not just as a traveller)!

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