Job Description

The Marketing Manager is responsible for developing and executing marketing strategies to increase alumni engagement and promote the mission of the LSU Alumni Association. This role will report to Vice President of Marketing, Travel and Corporate Partnerships and works closely with all LSU Alumni Association internal departments to create and coordinate consistent branding design/copy writing/scripting of all advertisements and promotional materials; maintains a consistent company image. Ensures effective communication internally and with alumni and other stakeholders, utilizing digital and traditional marketing, social media, email campaigns, and events to drive engagement and maximize profits. Responsible for strategically planning and implementing marketing programs, both short- and long-range, targeted toward existing and new markets for multiple departments including but not limited to: alumni chapters, on-campus/student programming, fundraising, membership, travel, The Cook Hotel & Conference Center, and the LSU Alumni Gift Shop. Oversees third party vendors, coordinators and interns.

ESSENTIAL FUNCTIONS:

• Develop and execute a comprehensive multi-channel marketing strategy to increase alumni engagement, event participation, strengthen the brand, and increase profitability.
• Works with Supervisor to create and monitor marketing, production and promotional budgets in order to achieve goals.
• Coordinates and manages all social media, print, online, electronic media promotional communications with the goal of increasing engagement, membership and donations for the alumni association.
• Create compelling content for email newsletters, social media, and digital ads to promote alumni events, fundraising initiatives, and alumni community-building efforts.
• Maintain a consistent brand voice and messaging across all media and social platforms for the LSU Alumni Association & The Cook Hotel & Conference Center.
• Assists to initiate public relations initiatives to develop and reinforce positive image of alumni association contributions to existing and future alumni and the university, hotel services and amenities, and special events.
• Collaborate with alumni association engagement and development teams to support fundraising efforts, membership, and engagement goals through targeted marketing campaigns.
• Manages and oversees all LSU Alumni Association affiliated websites, including but not limited to LSUTigerNation.com, LSUAlumni.org, The Cook Hotel & Conference Center at LSU and LSU Alumni online Gift Shop.
• Explores and recommends ways of improving existing products and services in order to increase profitability.
• Identifies target markets and audiences (existing and new) and develops strategies to communicate with them.
• Manages third party relationships providing services related to marketing and promotional items, and reviews their work to ensure alignment with marketing strategy.
• Responsible for supervising Marketing Coordinator and interns and working collaboratively to manage all department tasks.
• Assist the LSU Alumni Magazine Editor with editorial and photo content organization, proofing and final execution of print quarterly LSU Alumni Magazine. Responsible for online posting and maintenance of digital LSU Alumni Magazines with alumni association website.
• Proven ability to work both independently and as part of a team.
• Performs other duties and tasks as may be assigned from time to time by the Supervisor.

Benefits

• Medical, Dental and Vision Insurance
• Life Insurance
• 401(k)
• Annual and Sick Leave

MINIMUM QUALIFICATIONS

• Bachelor's degree in Marketing, Communications or related field required.
• 5 years related marketing experience.
• Some weekend, holiday and after-hours work will be necessary.

Knowledge, Skills, and Abilities

• Firm grasp of available tools, platforms, techniques and concepts related to marketing.
• Proficiency in Microsoft Office 365, and some graphic design.
• Proficiency in Shopify a plus, but not requirement.
• Proficiency in digital marketing, social media tools and analysis opportunities.
• Demonstrated success in building online communities and increasing engagement.
• Excellent verbal and written communications skills; demonstrated writing proficiency; well-developed presentation skills.
• Ability to prioritize tasks and focus on multiple projects and deadlines simultaneously.
• Strong creative abilities; Innovative and forward thinking.
• Teamwork orientation; demonstrated ability to work collaboratively with all departments.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate. This position requires travel.

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