Job Title: Marketing - Project Manager
Location : Remote, preference is for candidates local to New York, NY or San Francisco, CA
Max Pay Rate: $50-55
Contract : 6 months
NO SPONSERSHIP || ONLY W2
About Gap Marketing Shared Services/Media Shared Services Marketing at Gap Inc. is undergoing a major transformation and is seeking exceptional talent for the newly formed Marketing Shared Services organization.
Marketing Shared Services is a centralized team that will lead the standardization and innovation of key functions, including Media, Marketing Enablement, and Marketing Intelligence, across all four of Gap Inc.’s iconic brands.
Within the Marketing Shared Services organization, the Media Shared Services group will consist of a combination of centralized and embedded resources that will drive a consistent approach to media planning and activation across the portfolio.
The team will leverage strategic acumen, deep functional expertise, and scale across the organization to be a demonstrable force multiplier for the brands it serves.
About the Role
The Manager, Video is responsible for end-to-end management of ad trafficking across multiple Gap Inc brands, and standardizing asset management across our portfolio of brands. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Gap Inc., providing a centralized activation arm for video investment across Gap Inc.’s brands. In this role, you will work closely with the Video lead, brand marketing, creative, production teams, and Gap Inc.’s Media Agency partners to drive efficiency and effectiveness primarily in the programmatic, social and direct video landscape.
What You’ll Do
• Manage video creative trafficking for Athleta, Gap and BR brands, working closely with production and creative teams on asset delivery. Video trafficking inclusive of programmatic, direct, social and influencer video.
• Support in asset management and trafficking for brand media assets - display banners, audio ads and custom content
• Lead standardization of Airtable usage across Gap, Athleta and BR
• Work with channel activation and channel planning, brand marketing and creative teams on briefing video specs for product and brand stories
• Lead communication with media agency and creative teams, ensuring that all ads are launched in a timely manner and that best practices are followed
• Consistently manage workflows with creative teams and production teams and meet agency SLAs for campaigns.
• Work with video team to regularly conduct research and due diligence to identify video innovation opportunities and best practices that will elevate Gap Inc.’s brands in the marketplace
• Establish and drive continuous improvements to creative workflows, by staying atop platform best practices and industry trends
• Support video team in sharing video insights for the Gap Inc portfolio
Competencies
• Strategy: Effectively execute strategy, consistently pursue business and marketing objectives, manage breakthrough media campaigns, adopt innovations and new practices, and surface cross-portfolio media best-practices
• Planning: Support planning of media campaigns to advance company and brand-specific goals, optimize activities and expenses to ensure campaign results, prioritize key levers to achieving business objectives, and implement relevant processes to help COE and brand teams deliver results
• Leadership: Demonstrate ability to work independently, facilitate collaboration, identify opportunities for growth, be a consistent team player, take initiative, and proactively identify potential issues and recommend solutions
• Teamwork: Execute the directives of Gap Inc.’s mission, manage and work efficiently with various stakeholders, be solution- and service-oriented, and communicate effectively and directly
• Ownership: Demonstrate subject matter expertise, establish presence with team, demonstrate strong presentation and written communication skills, own mistakes and work quickly to find solutions, and showcase initiative
Who You Are
• 4+ years marketing experience with 3+ years’ experience in paid media
• Experience planning and executing brand media, programmatic and direct campaigns
• Knowledge of video landscape, creative best practices, and trends
• Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
• Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
• Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work
...week (4:15am - 1pm or 12:45pm - 9:30pm) Clinic address: 810 N. Farnsworth Ave. Aurora, IL 60505 About this role: As a Patient Care Technician (PCT) at Fresenius Medical Care, you play a vital part in supporting people who entrust us with their care, their families,...
...forklift experience is required. ~ Must wear steel-toed boots and adhere to all safety requirements. You must frequently lift or move up to 50 lbs. ~ Class A CDL is a plus but not required. If you are self-motivated, have a dependable work ethic, a team player...
...we are looking for a permanent team member who understands delivering superior service is what separates us from the rest. Receptionist Job Overview: The Receptionist will be responsible for greeting all guests in the office, answering, and directing phone...
...Workday ERP is preferred Must Be authorized to work in the US without sponsorship Qualifications Experience with Workday integrations Candidate must have a strong working knowledge of MS Office, (Word, Excel, PowerPoint, and Access). Responsibilities...
...We are currently seeking a dynamic Business Analyst to join one of our favorite clients on a consulting basis. About the Role: Responsibilities: Collaborate with client stakeholders to gather and document business requirements. Develop detailed requirement...