Job Description

Overview

We are seeking a skilled Print / Direct Mail Graphic Designer with experience creating compliant, engaging direct mail campaigns tailored to financial audiences.

This role focuses on designing effective, data-driven pieces that align with brand guidelines while meeting regulatory standards. The ideal candidate has a strong understanding of direct mail formats, print production, and multichannel marketing strategies to help drive response rates and improve campaign performance.

Type: Contract

Schedule: Hybrid, around 35 hours per week

Pay: $38 - $42/hr, paid weekly

Print / Direct Mail Designer Duties

• Design high-impact direct mail materials for insurance products, ensuring alignment with brand guidelines and compliance requirements.
• Develop full direct mail kits, including outer envelopes, letters, business reply envelopes (BRE), and inserts.
• Incorporate key direct mail design elements such as Johnson boxes, tip-on cards, headlines, and supporting content areas.
• Translate complex insurance offerings into clear, visually compelling communications.
• Create variations to support testing strategies and optimize response rates.
• Prepare accurate, print-ready files following postal regulations and production best practices.
• Utilize variable data printing (VDP) techniques to personalize direct mail campaigns.
• Collaborate with copywriters, marketing teams, compliance reviewers, and project managers to deliver clear, effective, and legally compliant materials.
• Support integration of direct mail with broader marketing efforts, such as digital follow-ups and call center scripts.
• Manage multiple projects simultaneously while meeting deadlines and accommodating revisions.

Print / Direct Mail Designer Requirements

• 2+ years of experience in direct mail design, ideally within insurance or financial services.
• Bachelor’s degree in Graphic Design, Marketing, or a related field (or equivalent professional experience).
• Must have a strong portfolio demonstrating successful direct mail campaigns, preferably in insurance or financial sectors.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Familiarity with CRM and marketing automation tools (such as Salesforce).
• Understanding of direct response principles, including how design impacts conversions (CTAs, QR codes, personalized URLs).
• Knowledge of compliance and regulatory standards specific to insurance marketing.
• Experience with print production processes, postal guidelines, and finishing techniques.
• Excellent collaboration skills and the ability to work cross-functionally within fast-paced project timelines.

No deadline to apply.

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