Job Description

Blue Interactive Agency is a dynamic digital marketing firm powered by a team of talented and creative professionals. We tackle the everyday challenges our clients face in standing out in today’s competitive online marketplace. Staying ahead of trends and leveraging the latest research is central to our mission, enabling us to deliver cutting-edge solutions for our clients. Collaboration and teamwork are at the heart of everything we do.

Our primary services include:

• Website Design
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Content Marketing

Role Overview:

As an SEO Specialist at Blue Interactive Agency, you'll play a critical role in executing effective SEO strategies, driving organic growth, and ensuring client websites achieve maximum visibility, traffic, and conversions. You will collaborate closely with our VP of SEO, content team, development, and analytics specialists, working in an innovative, growth-oriented environment.

Key Responsibilities:

Technical SEO:

• Perform comprehensive site audits, identifying and fixing SEO issues (crawl errors, site speed, mobile usability, schema markup, indexing).
• Optimize site structures, URL architecture, and internal linking strategies.

Keyword & Competitive Analysis:

• Conduct thorough keyword research, competitive analysis, and trend analysis.
• Provide clear recommendations to guide content creation, optimize existing content, and identify ranking opportunities.

On-Page & Off-Page Optimization:

• Implement on-page SEO tactics including optimizing meta titles/descriptions, headers, alt tags, and structured data.
• Support off-page SEO efforts through strategic link-building, outreach campaigns, and collaboration with external partners.

Analytics & Reporting:

• Utilize analytics platforms (Google Analytics, GA4, Search Console) to monitor performance, provide insights, and demonstrate SEO results clearly to clients and internal teams.
• Produce regular reports highlighting key SEO metrics, trends, and action points.

Content Collaboration:

• Collaborate closely with content writers and editors to develop SEO-driven content briefs, optimize published content, and improve overall content quality and effectiveness.

Collaboration & Communication:

• Work effectively with internal teams (web development, PPC, analytics, social media) to align SEO strategies across digital channels.
• Clearly communicate SEO insights, recommendations, and performance metrics internally and externally.

Qualifications & Skills:

Experience:

• Minimum of 2-3 years hands-on SEO experience, ideally in a digital marketing agency.

Technical Skills:

• Solid understanding of SEO best practices, technical SEO concepts, website architecture, and experience in SEO tools (SEMRush, Ahrefs, Screaming Frog, Moz, etc.).
• Proficiency in Google Analytics, Google Search Console, and Google Tag Manager.

Analytical & Communication Skills:

• Strong analytical mindset; ability to translate data into actionable insights clearly.
• Excellent verbal and written communication skills.

Proactive & Collaborative Approach:

• Proactive problem-solver who seeks continual improvement and stays current on SEO trends and algorithm updates.
• Ability to collaborate effectively across diverse teams and manage multiple projects simultaneously.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent professional experience).
• Google Analytics and Google Ads Certifications.
• Familiarity with HTML, CSS, WordPress, and other web technologies is a strong plus.

Why Join Blue Interactive Agency?

• Work closely with a talented, supportive, and growth-oriented team.
• Enjoy professional development opportunities in a dynamic, rapidly evolving industry.
• Contribute directly to client success, driving measurable results and business growth.

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