Job Description

Our agency client has an increasingly pivotal role in delivering creative solutions to even the toughest briefs. As a part of the growing Digital Platforms team, you’re developing and activating digital campaigns across paid social, paid search, and programmatic, optimizing the campaigns for success, and using learnings and insights to fuel what’s next.

In this role, you will be responsible for the following activities:

• Be a digital media expert internally and externally
• Work alongside the Platforms Director to act as a trusted partner to our clients in contributing to and representing digital activation across channels
• Work with our planning and strategy teams to understand the client objectives, target audiences, and desired outcomes
• Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of digital platforms
• Get smart on tech and industry capabilities to help evaluate and evolve data/tech partners
• Build smart digital campaigns
• Contribute to and develop digital plans across paid social, paid search, and programmatic, aligning with business and comms objectives. Work alongside the Platforms Director and Planning team to determine platform priorities, creative strategy, and measurement framework.
• Contribute to quarterly testing roadmaps, be responsible for thought leadership, and evaluate alphas/betas/new partners
• Understand how digital strategy connects to other paid and non-paid channels (sponsorships, OOH, CRM, TV, email, organic social etc.) to encourage more insightful and intentional campaign planning and execution
• Bring the work into the world

• Responsible for activation through various platforms (CM, SA360, Facebook/Instagram, Google Ads, Snapchat, LinkedIn, Twitter, Pinterest, DV360 among other DSP’s) and maximizing media performance through ongoing optimizations
• Contribute to ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc. are met
• Ensure day-to-day budget management, pacing, partner management, and billing is done properly

What you need to succeed

• 4-6 years of digital media experience; 3 years experience in digital media buying and strategy (Paid Search, Paid Social, and/or Programmatic) with Paid Search preferred
• Direct or tangential experience managing and coaching junior team members, creating opportunities for them to grow, while holding the work accountable to standards and deadlines
• Expert-level knowledge in tools including but not limited to partner UI’s (Google, DoubleClick, Adobe, Adelphic, TTD, Facebook/Instagram, Snap, YouTube, Twitter, Pinterest, LinkedIn)
• Working knowledge of research tools like ComScore, Nielsen, Simmons etc.
• Expert-level knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
• Basic understanding of site tagging and analytics platforms like Adobe and Google Analytics
• Expert in analyzing campaign data to consult on optimizations and adjustments within the campaign flights and translating learnings for upcoming campaigns
• Experience working across various internal teams (Planning, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed
• Ability to write clear and concise presentations in a straight-forward and enlightening way

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