Job Description

Overall Responsibilities:

We are seeking a Marketing Manager to support product and go-to-market (GTM) efforts for search-related features and initiatives. This individual will serve as a liaison between product and marketing teams, ensuring that features are positioned effectively and launched smoothly. The role involves both strategic planning and hands-on execution to bring consumer-facing innovations to market.

Top 3 Daily Responsibilities:

• Lead the go-to-market process, guiding product marketers to develop and deliver key marketing inputs for new features.
• Collaborate with growth and brand marketing teams to develop tailored launch strategies for new products.
• Manage tracking and readiness for flagship feature programs, identifying opportunities for improved operational efficiency.
• Develop a framework for prioritizing features for brand campaigns and maintain ongoing processes for campaign enablement.
• Serve as a GTM program manager for a major upcoming product launch.
• Support ad hoc product marketing initiatives for generative AI features, including positioning, consumer research, and naming.

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