Senior Brand Manager Job at ForceBrands, Baltimore, MD

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  • ForceBrands
  • Baltimore, MD

Job Description

This role requires and supports relocation to Baltimore, MD

This is not a role with ForceBrands.

Role & Responsibilities:

Strategy & Planning:

  • Strong understanding of brand management, brand identity, and communication platforms.
  • Work with R&D to drive the future range architecture.
  • Conduct market & consumer research to identify growth opportunities.
  • Develop strategic brand plans based on insights to expand brand penetration.
  • Prepare and manage budgets, optimize P&L, and set KPIs for activities.
  • Manage a team of one person
  • Redevelopment and changes to the brand

Brand Plan Implementation:

  • Elevate marketing activities to build a premium brand image.
  • Stay updated on how super-premium brands (inside and outside spirits) engage with consumers.
  • Manage A&P spend reconciliation, ensuring budget alignment and recommending reallocations when needed.

People Management:

  • Foster a culture of insightfulness and curiosity.
  • Support both U.S. and global business initiatives.

Requirements:

  • Brand management experience in Alc-Bev.
  • Proven success in competitive brand growth.
  • Experience managing marketing campaigns.
  • Strong commercial acumen and P&L literacy.
  • Ability to work under pressure and meet deadlines.
  • Willingness to travel (~25%).

Job Tags

Relocation,

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