Job Description

Pinnacle Advertising is a results-driven digital marketing agency that partners with businesses across multiple industries, including e-commerce, attractions, automotive, legal, healthcare, and more. We specialize in delivering tailored SEO strategies that drive traffic, increase conversions, and maximize revenue for our clients. As we continue to grow, we’re looking for an experienced Senior SEO Manager to join our team and lead high-impact SEO initiatives across a diverse client portfolio.

About the Role

The Senior SEO Manager will be responsible for developing, implementing, and optimizing SEO strategies for a variety of clients across multiple verticals. You will work closely with internal teams, clients, and stakeholders to improve search engine visibility, drive organic growth, and enhance overall digital performance.

This role requires a data-driven, analytical, and creative thinker who stays ahead of SEO trends and can adapt strategies to align with ever-changing search algorithms. The ideal candidate has 6+ years of hands-on experience in SEO and thrives in a fast-paced agency environment.

Key Responsibilities

Strategy & Execution

• Develop and execute comprehensive SEO strategies tailored to each client’s industry, goals, and audience.
• Conduct technical SEO audits to identify and resolve website issues impacting performance. As well as to help with new business development.
• Perform keyword research, competitor analysis, and content gap analysis to uncover new growth opportunities.
• Collaborate with content teams to develop SEO-driven content strategies , including blogs, landing pages, and evergreen content.
• Optimize website architecture, internal linking, schema markup, and site speed for improved crawlability and rankings.
• Develop and manage local SEO strategies for clients with multi-location businesses.

Client & Team Collaboration

• Work directly with clients to present insights, recommendations, and performance reports while managing expectations and driving results.
• Partner with design, development, and paid media teams to ensure SEO is integrated across all digital marketing efforts.
• Stay up-to-date with Google algorithm changes, industry trends, and emerging technologies to keep clients ahead of the competition.

Performance Monitoring & Reporting

• Utilize SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and BrightEdge to track performance and identify opportunities.
• Analyze traffic trends, keyword rankings, and conversion data to inform optimization efforts.
• Provide detailed reports with clear insights and actionable recommendations to clients and internal teams.

What We’re Looking For

• 6+ years of hands-on SEO experience in an agency setting, managing multiple clients across various industries.
• Strong knowledge of technical SEO, content strategy, local SEO, and e-commerce SEO best practices.
• Experience with enterprise-level SEO strategies and familiarity with platforms like Shopify, WordPress, Magento, and custom CMSs.
• Proven success in improving organic search visibility, increasing traffic, and driving conversions.
• Exceptional analytical skills with experience using Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio .
• Ability to communicate complex SEO concepts to clients and stakeholders in a clear and actionable manner.
• Experience working cross-functionally with content, web development, and digital marketing teams .
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

Bonus Points

+ Experience with international SEO and multi-language websites .

+ Familiarity with programmatic SEO, AI-driven content optimization, or automation tools .

+ Knowledge of conversion rate optimization (CRO) and UX principles .

+ Previous experience leading an SEO team or mentoring junior team members.

Ready to Take Your SEO Career to the Next Level?

If you're a seasoned SEO expert who thrives in an agency setting and loves tackling new challenges, we want to hear from you! Apply today and help our clients achieve next-level organic growth .

BENEFITS OFFERED:

Stay Healthy: Medical: choose PPO plan or HDHP with HSA; Dental, Vision

Feel Secure: Basic Life, Short and Long Term Disability, Legal Plan, ID Theft, Flex Spending Account, Commuter Transit/parking benefits

Work life Balance : Flexible PTO, Paid company holidays, Floating Holiday, Paid Parental and Primary Caregiver leave, Employee Assistance Program (EAP)

Financial Wellness: Traditional and Roth 401(k) with a company match

Our office environment is a key driver of company culture and employee experience, so a regular in-office hybrid model is (T-TH in office and M and F remote) is required.

The annual base salary range for this position is listed below. This salary range is an estimate, actual salary may vary based on Pinnacle's compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location.

In addition to the range below, employees are eligible to participate in the company's standard benefits programs, which currently include the following: medical, dental, vision benefits, 401(k), paid time off and certain leaves of absence.

We are committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition, or other characteristics protected by state or federal law.

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